When marketing through social media, you have to be sure to do it right. You have to understand what your audience wants and needs from your business, and what kind of content will appeal to them. Creating a social media strategy is essential, and you should plan out when you will publish your posts. You also need to pay attention to comments and monitor your audience’s interactions with your content. You may even want to invest in a social media engagement tool to improve your posts.
Taking advantage of social media is easy and affordable. You don’t have to hire a PR firm to manage your social media accounts, and you don’t have to invest huge amounts of money in advertising. You can even start experimenting before you decide that it’s not for you. Alternatively, you can spend money on sponsored search advertising to reach a wider audience and get results. For local businesses, sponsored search advertising is a great option.
However, you must have a well-developed plan to measure ROI. You need to understand how social media efforts contribute to overall sales and conversions. You may receive a lot of likes but not get any actual sales. Unless you have a detailed plan, it will be difficult to determine whether your social media efforts are producing any results. You should also have specific goals in mind so that you can gauge your ROI.
Check out the infographic below to compare and contrast different social media sites based on your needs!
Infographic created by Clover, a restaurant POS system company
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