Where does Fashion Nova source their clothing from? The answer varies, but they all come from the same place: California. The brand is very fast, launching new collections every day of the week. The company boasts of a team of people who work around the clock to bring new arrivals to the marketplace every day. It’s no wonder that Fashion Nova has an impressive following. One reason is the fact that its prices are so reasonable compared to other high-end clothing brands.
Fashion Nova’s success is partially a result of their influencer marketing strategy. The company invited celebrities to collaborate with them, such as Christina Milian and Blac Chyna. Although Kylie and Kris Jenner are their official partners, Kim, Khloe, and Kourtney Kardashian are organic influencers who have been wearing their clothing for years. The brand’s launch of a Cardi B collection in 2018 sold out in hours, despite the fact that the fashion line was a hit. The following year, Fashion Nova collaborated with Blac Chyna and Teyana Taylor. They also launched the second season of Cardi B clothing in 2019.
As for the company’s online sales, Fashion Nova has recently been under fire for its marketing practices. It settled allegations of censorship of negative reviews. Some customers complained about delayed shipping after the Black Friday sale, and others claimed that they had orders shipped 16 days after they purchased them. The company has since made changes to their warehouse, including a computerized barcode system that allows them to track every piece of clothing.